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Europe's Best Advertising, Book 23 by Epica AwardsEpica 23: Europes Best Advertising brings together images from the winners of the 20092010 Epica Awards, featuring more than 950 commercials, print ads, publications, websites, direct marketing operations, packaging design projects, and integrated campaigns.This book is an essential source of information for all those interested in contemporary European creative trends.
ISBN: 1280786043
Publication Date: 2010-01-01
Europe's Best Advertising, Book 24 by Epica AwardsEpica 24 is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality color images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire.
ISBN: 1280786051
Publication Date: 2011-01-01
Fashion Film: Art and Advertising in the Digital Age by Nick Rees-RobertsThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
ISBN: 9780857856661
Publication Date: 2019-02-07
How 30 Great Ads Were Made by Eliza WilliamsThis book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
ISBN: 9781856698214
Publication Date: 2012-03-14
Selling Happiness by Ellen Johnston LaingFrom the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century. Selling Happiness discusses not only advertising art but also the production and marketing of the calendar poster. These posters, like other advertisements, were rendered in a Western realistic technique and were wildly and widely popular. Ordinary people throughout China often acquired them to decorate their homes. Laing outlines how the Chinese commercial artist, who rarely attended formal Western art classes, gained skills in Western representational art. In the final chapter of the book, she explains how the styles developed by the commercial poster artists during the 1920s and 1930s became the basis for certain types of propaganda art under the Chinese Communists in the 1950s and 1960s.
Over 7,000 U.S. and Canadian advertisements between 1911 and 1955
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's David M. Rubenstein Rare Book & Manuscript Library
ProQuest - Current directory of over 5,600 repositories and more than 175,000 collections of primary source material
Archive Finder integrates the following information into comprehensive collection records: The entire collection of NUCMC from 1959 to 2009. The National Union Catalog of Manuscript Collections (NUCMC) includes information gathered and indexed by the Library of Congress, covering 115,000 collections. Names and detailed subject indexing of 72,000 collections whose finding aids have been published separately in ProQuest UMI's microfiche series, National Inventory of Documentary Sources in the United States (NIDS). Names and detailed subject indexing of over 47,000 collections whose finding aids have been published separately in ProQuest UMI's microfiche series, National Inventory of Documentary Sources in the United Kingdom and Ireland (NIDS UK/Ireland). Collection descriptions submitted directly to us from repositories. A growing number of more than 6,000 links to online finding aids.
Looking for fashion advertisements? Search 'advertisement' then filter to images.
The Berg Fashion Library is an online portal with comprehensive coverage of dress and fashion around the world. It provides access to interdisciplinary and integrated image, book and journal content. Berg Fashion Library includes the full text of the 10 volume Berg Encyclopedia of World Dress and Fashion, and other Berg fashion monographs, images from the Victoria & Albert Museum fashion collection, article links to the journals Fashion Theory, Fashion Practice, and Textile.
Looking for local or state historical ads, search 'advertisement' and narrow from there.
Explore photographs, letters, diaries, oral histories, maps, original art, music, material culture, and archival material that documents the cultural heritage of the state of Tennessee from the Pre-Columbian era to the present.
Using the Image tab, try searching for 'advertisements' and narrow your results from there.
A shared digital library, JSTOR includes more than 2,000 academic journals, dating back to the first volume ever published, along with thousands of monographs and other materials relevant for education. Contains more than 50 million pages with approximately 3 million pages added annually.Early Journal Content published prior to 1923 in the United States and prior to 1870 elsewhere includes discourse and scholarship in the arts and humanities, economics and politics, and in mathematics and other sciences. These 500,000 articles from more than 200 journals represent 6% of the content on JSTOR. ETSU also subscribes to the JSTOR eBook collection (over 15,000 titles)
From Duke University, an archive spanning the 1950s - 1980s, containing TV ads created or collected by the D'Arcy Masius Benton & Bowles Advertising Agency.
From Duke University, an archive of billboards and other outdoor advertising, primary centered on the Atlantic City Boardwalk, spanning the 1920s - 1950s.