Skip to Main Content


Subject Guide

Search Research Methods

SAGE Research Methods contains research methods, cases, datasets, and videos. All of these interfaces can be individually searched:

Research Methods in Sociology

Sociologists use a variety of quantitative, qualitative and mixed methods to study social behavior. Surveys are often used to research attitudes and beliefs and produce quantitative data, which can be analyzed using software programs such as SPSS.  Common qualitative data collection methods used in Sociology include ethnography, in-depth interviews and focus groups. For an introduction to qualitative research in Sociology, try Qualitative Research in Sociologyby Amir B. Marvasti. For an introduction to the use of statistical methods in the social sciences, try  Making Sense of Statistical Methods in Social Research, by Keming Yang.

Suggested Methods Books in Sociology