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Communication Studies

Subject Guide

Search Research Methods

SAGE Research Methods contains research methods, cases, datasets, and videos. All of these interfaces can be individually searched:

Research Methods in Communication Studies

Research in Communication and Media Studies often looks at the ways in which the media reflects, represents and influences the world. This includes the study of journalismfilm and televisionadvertising and other forms of digital media. Data often takes the form of documents, such as newspapers, photographs or internet posts, and common methods of analysis include content analysis,discourse analysis and media analysis. Communication researchers may also look more broadly at how humans interact with each other, which often includes examining their social networks. For an introduction into doing research in Media Studies, try Media Research Methods,  by Barrie Gunter.